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Poll: Fewer Americans want businesses taking stances on issues

A bottle of Bud Light beer is seen at a grocery store in Glenview, Ill., Tuesday, April 25, 2023. Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business __ and it’s here to stay. (AP Photo/Nam Y. Huh)

(NewsNation) — Only four in 10 (41%) U.S. adults want businesses to take take public stances on current events, according to a survey from Gallup, down from 48% in 2022.

The new data from the Bentley-Gallup Business in Society Report are based on a web survey with 5,458 U.S. adults conducted May 8-15, Gallup said in a news release.


Political party affiliation has a strong influence on whether Americans believe businesses should weigh in on current events.

Nearly two-thirds (62%) of Democrats support corporations taking stances, compared to 17% of Republicans and 36% of independents. But even among Democrats, the percentage of those who believe in businesses taking stances has declined sharply from 75% 2022, while the share of independents reporting companies should take a stance dropped from 40% in 2022. Republicans’ views have remained essentially unchanged, dropping only 1 percentage point from 2022.

Black Americans (61%) are most likely to support public stances, compared to 48% of Hispanic adults and 35% of white adults.

Support skews younger, too. A majority of adults aged 18-29 (53%) are in favor of businesses speaking out, compared to 47% of adults age 30-44 and 35% of adults age 45 and older.

The survey comes as some businesses faced major backlash this year over support for social causes. Bud Light faced a boycott after it partnered with a transgender content creator, and Target removed Pride merchandise from some stores after threats to workers.