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What’s in Costco’s ‘Apocalypse dinner kit?’

(WJW) – “It’s about readiness in the face of uncertainty,” Costco’s online ad for the Readywise Emergency Food Supply bucket.

The food bucket was branded an “apocalypse dinner kit” in a video post by food blogger Jeffrey Eisner.


“In a world where unpredictability has become a constant, our assortment takes on a vital role in emergency preparedness,” the listing on Costco’s website says.

It continues.

“It’s a tangible expression of your dedication to ensuring you and your loved ones are cared for, no matter what lies ahead.”

The food bucket has a shelf life of 25 years, according to the company.

“With 80 servings of hearty entrees & sides, 30 servings for nourishing breakfasts, and an additional 40 drink servings, ReadyWise equips you for a range of situations.”

The ReadyWise food bucket retails for $99.99 with an online discount of $20.

So what’s in it?

All the foods are prepared by adding water, according to the listing.

“It’s a tangible reminder that taking charge of your preparedness can mean the difference between uncertainty and confidence, between anxiety and stability.”