LOS ANGELES (KTLA) — Kim Kardashian’s shapewear empire is expanding yet again, and she’s hoping to add men to her customer base.
Building on its popular collection of nude-toned bras, bodysuits and underwear for women, SKIMS is set to begin selling men’s boxers, briefs, undershirts, t-shirts, tank tops and leggings.
The Wall Street Journal spoke to SKIMS co-founder and CEO Jens Grede about the new campaign where it was revealed she enlisted the help of several athletes to promote the upcoming line.
“The men’s category as a whole, has really been a race to the bottom, of multi-packs and discounts,” said Grede. “We’re trying to excel and show men that there’s just a different level of comfort and performance you can have in your first layer.”
Photo: SKIMS
The professional athletes tapped for the line are 49ers defensive end, Nick Bosa, Brazilian soccer star Neymar and the Oklahoma City Thunder’s Shai Gilgeous-Alexander.
Photo: SKIMS
The SKIMS t-shirts for men will debut in three neutral shades. Prices for the pieces in the collection will range between $16 to $54.
Photo: SKIMS
According to the WSJ, the brand has a $4 billion valuation.
The company is set to reach $750 million in sales this year.
SKIMS Mens launches on Oct. 26 at 9 a.m. PST.