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Selena Gomez’s beauty brand nabs her billionaire status

Selena Gomez poses for photographers at the photo call for the film 'Emilia Perez' at the 77th international film festival, Cannes, southern France, Sunday, May 19, 2024. (Photo by Vianney Le Caer/Invision/AP)

(NewsNation) — Actress, singer and business owner Selena Gomez has a new accolade: billionaire.

That’s according to Bloomberg, which approximates the 32-year-old’s net worth at $1.3 billion. Her makeup brand, Rare Beauty, is behind a majority of her fortune at an estimated $1.1 billion.


It launched in 2020 and brought her major success, in part due to the line’s viral soft pinch liquid blush. That product alone netted the star $70 million in revenue in 2022, according to Business Insider reporting.

Her decade as a Disney Channel mainstay and starring in the Emmy-nominated show “Only Murders in the Building” are a small contributor, with Bloomberg attributing only 1.3% of her wealth to acting gigs.

Her mental health startup, Wondermind, is worth 2.6%, while partnerships and endorsements with luxury brands including Louis Vuitton and Coach make up 6.9%. Touring, from both her 2010s Selena Gomez and the Scene days and her more recent solo work, makes up 4.8% of her capital.

Gomez is one of the youngest female self-made billionaires in the country, joining her longtime friend and fellow musician Taylor Swift, who Forbes says has also netted $1.3 billion. Swift’s fortune, however, is almost exclusively due to her music sales.

Brent Saunders, the CEO of eye-health company Bausch + Lomb Corp. who invested in Gomez’s Wondermind startup, told Bloomberg it’s the former “Wizards of Waverly Place” star’s authenticity that led to her success.

“You’ve got a real role model of how a celebrity can use their influence and expertise to both do good and create good business,” Saunders told the business outlet. “Selena epitomizes that.”