The Harris campaign plans to roll out a $3 million dollar Spanish-language radio effort and organizing push aimed at Latino voters in battleground states as Hispanic Heritage Month kicks off.
“Hispanic Heritage Month is an important moment to celebrate the richness and diversity of Latino communities across the country,” Harris-Walz campaign manager Julie Chavez Rodriguez said in a press release. “It is also a critical moment for us to leverage, as we continue to reach Latino voters about the stakes of this election, how crucial their vote will be in deciding this race, and defeating Trump and his anti-Latino agenda.“
She added that this upcoming month “will be a key part of our aggressive campaign efforts to make our case to voters about Vice President Harris.”
The radio push includes an investment into Spanish-language radio stations, supporting existing pushes on bilingual television. According to the release, 96% of Latinos listen to the radio weekly.
This effort will also include a bilingual phone banking program, the strengthening of a messenger program that seeks to educate Latino communities about the election and digital content from Latino activists and organizers about reproductive freedom.
Vice President Harris and her running mate, Minnesota Gov. Tim Walz (D), are planning to attend events, such as baseball games, boxing matches and Mexican Independence Day festivities, in key states like Arizona, Nevada, Pennsylvania and Wisconsin as part of the push.
Harris also plans to speak at the Congressional Hispanic Caucus Institute’s annual conference on Sept. 18. Her agenda focuses on building up middle-class Latino families, the press release said.
“Latinos con Harris-Walz” will hold events alongside Rep. Chuy Garcia (D-Ill.) in Michigan. Garcia plans to travel to Minnesota on Sunday in celebration of Mexican Independence Day.
Chavez Rodriguez also plans to headline a call-a-thon seeking to reach 500,000 Latino voters in the next month.
A recent poll, released by UnidosUS and conducted by BSP Research, found that the Democratic platform was gaining traction among Hispanic voters after Harris became the party’s nominee, with 59 percent leaning toward her and 32 percent siding with former President Trump.