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Frito-Lay offers fans chance to drop Super Bowl confetti on winners

Damita Menezes

FILE - New England Patriots coach Bill Belichick holds the Vince Lombardi Trophy after the Patriots beat the Carolina Panthers 32-29 in Super Bowl XXXVIII in Houston, Texas, Feb. 1, 2004. Six-time NFL champion Bill Belichick has agreed to part ways as the coach of the New England Patriots on Thursday, Jan. 11, 2024, bringing an end to his 24-year tenure as the architect of the most decorated dynasty of the league’s Super Bowl era, a source told the Associated Press on the condition of anonymity because it has not yet been announced. (AP Photo/Dave Martin, File)

(NewsNation) — Frito-Lay is offering the chance for one lucky football fan to push the button that releases the confetti onto the winning team at Super Bowl LVIII in Las Vegas.

“The joy that comes with the Super Bowl confetti drop is truly unique,” Brett O’Brien, chief marketing officer for PepsiCo Foods North America, said in a statement. “We loved bringing this feeling to life in our Taste of Super Bowl campaign and now will let one of our fans be the one to kick off the celebration at Super Bowl LVIII.”


Fans hoping to win the chance to push the NFL’s official confetti button can purchase a specially marked Frito-Lay Taste of Super Bowl bags now available in stores nationwide. Beginning at 12 a.m. ET Thursday, the first 500 fans to scan the QR code on the specially marked bags will win a Taste of Super Bowl Confetti Kit and be entered for a chance to win a trip to the Super Bowl to meet Marshawn Lynch and press the official confetti button.

As part of the snack brand’s Taste of Super Bowl campaign, former Super Bowl champions Rob Gronkowski, Marshawn Lynch and Troy Polamalu appeared in a commercial rediscovering “the taste of victory” as confetti burst forth from bags of Lay’s, Cheetos and Tostitos.

“Frito-Lay’s NFL Playoff campaigns are always creative, next level and fun to be in, and I’ve had a dope time working with them all these years,” Lynch said. “It’s impressive how they actually make fans part of the experience, and now they are giving someone the chance to hit the confetti button at Super Bowl LVIII. I’m excited to get to Vegas, meet the winner, have some fun and make sure get they’re ready for game day.”

Other Frito-Lay fan experiences at the Super Bowl include the Frito-Lay Chip Strip, where fans can visit the Cheetos Chapel or try their luck at the Frito-Lay Snackpot, and Tost by Tostitos, a pop up restaurant where Minnesota Vikings’ quarterback Kirk Cousins will prepare and serve a corn-themed menu in honor of the Official Chip and Dip of the NFL.

Super Bowl LVIII will kick off at 6:30 p.m. ET Feb. 11 at Allegiant Stadium in Las Vegas.

TMX contributed to this report.