JEFFERSON CITY, Mo. – One Missouri lawmaker has introduced a new bill known as the “Taylor Swift Act,” which intends to offer legal safeguards against AI deepfake violations.

Missouri State Rep. Adam Schwardon (R-St. Charles) recently introduced HB 2573. The legislation is named after popular artist Taylor Swift after deepfake-manipulated photos of her went viral online.

Deepfakes involve the use of artificial intelligence (AI) to create manipulated photos or videos by altering someone’s face or body. Currently, there are no federal laws addressing the creation or sharing of deepfake images. However, some states have taken steps to address the issue.

The “Taylor Swift Act” seeks to address unauthorized disclosures of individuals’ likeness by allowing anyone affected, including minors or incapacitated persons, to bring civil actions. The bill specifies conditions for valid consent, emphasizing explicit agreements and offering safeguards against potential harm. 

“These images can cause irrevocable emotional, financial, and reputational harm,” said Schwardon. “The worst part is that women are disproportionately impacted by these deepfakes. These fake images can be just as crushing, harmful and destructive as the real thing. There’s already enough bad in this world, and as the father of two daughters, I want to ensure that no one should have to fear this kind of assault.”

Schwardon says the legislation is crucial toward providing people with legal tools needed to protect their privacy and dignity in an increasingly digital world.

The bill was recently introduced and has not yet been scheduled for a Missouri House hearing.