(NewsNation) — The hottest summer travel trend is actually a cool one – swapping the typical beach vacation for a refreshing “coolcation” in the planet’s polar regions.

What Are Coolcations?

Simply put, they’re vacations to destinations known for their cooler climates, offering respite from the summer heat.

Google Trends data shows a 300% increase in the search term “cooler holidays” compared to the same time 12 months ago, according to Selling Travel.

Popular Coolcations Destinations

Popular coolcation destinations include Arctic regions such as Greenland and Iceland, where travelers can experience breathtaking landscapes, unique wildlife, and adventures like glacier hiking and whale watching. Other sought-after destinations include mountainous areas like the Swiss Alps and Canadian Rockies, as well as coastal retreats in places like Alaska and Patagonia, according to the Luxury Travel Magazine.

Iceland’s glaciers, lava fields and the Blue Lagoon geothermal spa make it a prime coolcation spot. Cruises around Greenland and its gigantic icebergs are in high demand. In North America, Alaska’s Denali National Park and Calgary’s Banff National Park top destination lists.

Iglu Cruise data revealed an indication of how coolcations destinations are increasing. The following destinations saw demand increase in 2023 (compared to 2022):

• Arctic – 235%
• Canada – 137.4%
• British Isles – 33.3%
• Antarctic – 32.4%
• Fjords & Norway – 23.2%
• Alaska – 22%

The top travel destinations in 2023 were Paris, Dubai, Madrid, Tokyo and Amsterdam, according to a report by market research company Euromonitor International, Axios reported.

Coolcation’s Impact on Travel and Environment

The popularity of coolcations also presents challenges. As more people flock to cooler destinations, overcrowding can strain local infrastructure and natural resources.

The coolcations trend is straining resources in the Arctic. Small towns like Alaska’s Utqiagvik are struggling with the tourism influx. Cruise operators are hiring more staff for polar expeditions. Bookings need to be made months in advance.

The Arctic ecosystem is feeling the heat from overtourism. Increased greenhouse gas emissions from aviation and cruise ships exacerbate global warming. Trash disposal, home-sharing and souvenir sales impact indigenous communities.

Increased tourism can disrupt fragile ecosystems and wildlife habitats. To mitigate these impacts, travelers are encouraged to practice responsible tourism by respecting local customs, minimizing waste, and supporting eco-friendly businesses.

Planning Coolcation Tips

For a sustainable coolcation, choose carbon-neutral transportation like trains when possible. Book eco-friendly lodges and tours that respect local cultures. Travel during shoulder seasons like May/June and September/October to avoid peak crowds. And pack a warm jacket!

Here are some tips for travelers looking to embark on their own coolcation:

1. Research destination: Choose a coolcation spot that aligns with your interests and travel preferences. Consider factors such as weather, activities, and cultural attractions.
2. Support sustainable practices: Opt for eco-friendly accommodations, transportation options, and tour operators that prioritize environmental conservation and community engagement.
3. Respect local ecosystems: Follow designated trails, avoid disturbing wildlife, and dispose of waste properly to minimize your impact on the environment.
4. Embrace the experience: Immerse yourself in the natural beauty and cultural richness of your coolcation destination. Take time to appreciate the unique landscapes and traditions that make each place special.