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Disney seeks major expansion of California theme park to add more immersive attractions

FILE - Two visitors enter Disneyland Resort in Anaheim, Calif., March 9, 2021. Disney is seeking approval from local officials to expand its California theme park offerings over the next four decades. The proposal wouldn't increase the company's geographic footprint in Anaheim, Calif., but would allow for new attractions, for example, on what is currently a large parking lot. (AP Photo/Jae C. Hong, File)

FILE – Two visitors enter Disneyland Resort in Anaheim, Calif., March 9, 2021. Disney is seeking approval from local officials to expand its California theme park offerings over the next four decades. The proposal wouldn’t increase the company’s geographic footprint in Anaheim, Calif., but would allow for new attractions, for example, on what is currently a large parking lot. (AP Photo/Jae C. Hong, File)

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Walking through the frosty, snow-covered hamlet of Arendelle from “Frozen,” or the bustling, critter-filled metropolis of “Zootopia” might be possible one day for visitors to Disney’s California theme parks.

That’s only if Disney wins approval from local officials to expand its Anaheim resort over the next four decades.

The proposed expansion wouldn’t increase Disney’s 490-acre (488-hectare) footprint in Southern California or change what the company already has permission to build. But it could help the company develop new attractions. They could place rides and entertainment options on what is currently a sprawling, 50-acre (20-hectare) parking lot — and move parking for Disneyland to a multistory structure — all while keeping within the boundaries of a resort surrounded by residential neighborhoods.

“We know there are stories out there we haven’t told yet, like ‘Wakanda’ or ‘Coco’ or ‘Frozen’ or ‘Zootopia’,” said Rachel Alde, Disney’s senior vice president of global development and finance. “We know what kind of stories we would love to tell. We need to get the guidance on what we can build there so we can understand how.”

The city of Anaheim’s planning commission on Monday reviewed the proposal for Disneyland, dubbed the “happiest place on Earth.” The project — which would require Disney to invest at least $1.9 billion in the theme park, lodging, entertainment and related uses over the next decade — still must be approved by the city council before taking effect.

Disney’s goal is to create what it calls more immersive experiences for tourists, similar to the attraction Star Wars: Galaxy’s Edge, which opened in California in 2019. The company said it doesn’t yet know which stories would be central to the new developments, but the idea is to create areas like “Zootopia” in Shanghai Disneyland, where animal characters walk through a vibrant cityscape that resembles the setting of the film.

Right now, there isn’t enough room in the original Disneyland in California to build something on a large scale without affecting existing attractions, which are relished by loyal, long-time visitors to the company’s oldest theme park, Alde said.

Staff for the city’s Planning and Building Department has recommended Disney’s application be approved.

The project “will allow us to continue Walt’s legacy of bringing Disney stories to life, right here in Anaheim,” Ken Potrock, president of Disneyland Resort, told the planning commission on Monday. Disneyland was founded in 1955 by Walt Disney.

Amid overwhelmingly positive public comment during the hourslong meeting, neighbors and Anaheim residents praised Disney’s outreach to the community, including seeking feedback for noise and design.

One woman noted that the resort’s work to include neighbor voices in meetings and town halls featured multiple efforts “short of coming to my front door and handing me an invitation.”

Other speakers in support included trade organizations, like the California Chamber of Commerce and the California Attractions and Parks Association, and local unions.

It’s the first time Disney has sought a major change to its California theme parks since the 1990s, when the company obtained approvals to turn its first park into a resort hub. It later added a second park, Disney California Adventure Park, and a shopping and entertainment area called Downtown Disney.

Disneyland was the second-most visited theme park in the world in 2022 with 16.8 million people coming through the gates, according to a report by the Themed Entertainment Association and AECOM.

Disney’s parks are a tourism magnet for Southern California and especially for Anaheim, which is Orange County’s most populous city and home to more than 345,000 people as well as a major league baseball team and national hockey league team. Hotel revenue typically makes up about half of Anaheim’s revenue, and is expected to climb to $236 million this year, according to city estimates.

“Visitors generate a tremendous amount of revenue for our city that allows us to invest in our neighborhoods,” said Erin Ryan, a spokesperson for the city of Anaheim. “Disney brings a lot of tourists here.”

The plan also would require the company to invest tens of millions of dollars in street improvements, affordable housing and other infrastructure in the city. Disney has held workshops to address residents’ questions about the proposal, including concerns about the company’s plan to absorb a local road into the theme park.

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