BELOW SUPERNAV drop zone ⇩

Campbell Soup Company announces intent to change name: ‘Subtle yet important’

MAIN AREA TOP drop zone ⇩

MAIN AREA TOP drop zone ⇩

AUTO TEST CUSTOM HTML 20241114185800

AUTO TEST CUSTOM HTML 20241115200405

DAYTON, Ohio (WDTN) – An iconic brand best known for making soup has announced plans to change its company name.

During the Campbell Soup Company’s annual investors meeting on Sept. 10, company leaders gathered in New York City to discuss ideas for the future — and a name change from Campbell Soup Company to The Campbell’s Company.

“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” said Mark Clouse, president and CEO of Campbell’s.

Campbell Soup Co
Executives with Campbell Soup Company are hoping to drop the “soup” part from their company name. (Justin Sullivan/Getty Images)

Mick Beekhuizen, president of meals and beverages at Campbell’s, claims soup assets are not as large as other items within the company’s “transformed portfolio.”

“We intend to set the standard for performance in the center store through our compelling consumer engagement and exciting flavor forward innovation, with Rao’s strengthening and solidifying our potential and elevating our overall portfolio.”

Some of the companies Campbell’s has previously acquired include Pepperidge Farm, Snyder’s, Prego, Pace, Swanson, V8, Cape Cod and more.

It is expected that Campbell’s will continue to produce soup products, too.

Stakeholders will decide in November on whether to approve or deny the proposed name change.

Business

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed

Site Settings Survey

 

MAIN AREA MIDDLE drop zone ⇩

Trending on NewsNation

MAIN AREA BOTTOM drop zone ⇩

tt

KC Chiefs parade shooting: 1 dead, 21 shot including 9 kids | Morning in America

Witness of Chiefs parade shooting describes suspect | Banfield

Kansas City Chiefs parade shooting: Mom of 2 dead, over 20 shot | Banfield

WWE star Ashley Massaro 'threatened' by board to keep quiet about alleged rape: Friend | Banfield

Friend of WWE star: Ashley Massaro 'spent hours' sobbing after alleged rape | Banfield

Sunny

la

66°F Sunny Feels like 66°
Wind
11 mph SW
Humidity
28%
Sunrise
Sunset

Tonight

Clear skies. Low 48F. Winds light and variable.
48°F Clear skies. Low 48F. Winds light and variable.
Wind
4 mph E
Precip
4%
Sunset
Moon Phase
Waning Gibbous