BELOW SUPERNAV drop zone ⇩

Old Navy eliminates separate ‘Plus Size’ sections in stores

(Photo by Tim Boyle/Getty Images)

MAIN AREA TOP drop zone ⇩

MAIN AREA TOP drop zone ⇩

TAMPA, Fla. (WFLA) —  Old Navy is hoping to revolutionize the shopping experience for all women with the launch of a new initiative: BODEQUALITY.​

The retailer announced Thursday it will transform its 1,200-plus stores and online shops into fully size-integrated shopping experiences. Every store will offer women’s styles in sizes 0-28 together, meaning no special sections.

According to Old Navy, new mannequins will be found in stores in sizes four, 12, and 18. Employees will also go through “extensive customer-focused training to create an environment where every shopper feels they belong.”

The clothing retail company said the new initiative is the culmination of years of work from customer listening sessions, shop-alongs, body scans, and fit clinics.

“We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,” said Nancy Green, the president and CEO of Old Navy. “BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs. I’m proud of the collaboration across our Old Navy teams to evolve the retail experience for women.”

Business

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed

Site Settings Survey

 

MAIN AREA MIDDLE drop zone ⇩

Trending on NewsNation

MAIN AREA BOTTOM drop zone ⇩

tt

KC Chiefs parade shooting: 1 dead, 21 shot including 9 kids | Morning in America

Witness of Chiefs parade shooting describes suspect | Banfield

Kansas City Chiefs parade shooting: Mom of 2 dead, over 20 shot | Banfield

WWE star Ashley Massaro 'threatened' by board to keep quiet about alleged rape: Friend | Banfield

Friend of WWE star: Ashley Massaro 'spent hours' sobbing after alleged rape | Banfield

Sunny

la

66°F Sunny Feels like 66°
Wind
4 mph SSW
Humidity
33%
Sunrise
Sunset

Tonight

Some clouds. Slight chance of a rain shower. Low 52F. Winds light and variable.
52°F Some clouds. Slight chance of a rain shower. Low 52F. Winds light and variable.
Wind
4 mph S
Precip
16%
Sunset
Moon Phase
Waxing Gibbous