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Red Lobster tries to reassure customers after bankruptcy filing

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ORLANDO, Florida (WJW) — “We are here and ready to continue making memories with you.” That is the message from Florida-based Red Lobster as the company filed for Chapter 11 bankruptcy protection on Sunday.

Last week, the seafood chain closed dozens of locations.

In a post on Facebook Tuesday, Red Lobster said, “The truth is, some of the world’s most beloved brands like Delta and Hertz have used this same process to protect their futures and their customers stood with them and rooted them on. And because of that, they emerged stronger.”

“For more than five decades Red Lobster has been a part of your family’s life. We’ve been there for your celebrations, big and small. We may be the place that you first discovered your love of seafood. Or, where you met the love of your life on a first date,” the post said. “Birthdays, graduations, anniversaries and yes, weddings. We’ve been here for them all. And Red Lobster is determined to be there for these moments for generations to come. And that’s why we filed for Chapter 11 bankruptcy protection.”

Red Lobster said bankruptcy is often “misunderstood.”

The chain made it clear that filing for bankruptcy does not mean they are going out of business.

“It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward,” the restaurant explained.

The post mentioned customer-favorite Cheddar Bay Biscuits.

“We’ve brought you Lobsterfest and Crabfest over the years. And, of course, no meal is complete without Cheddar Bay Biscuits.”

To read the entire statement, click here.

Business

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