AI-powered deepfake detection tool released by non-profit
- The online app from non-profit TrueMedia is free for all to use
- Paste in a photo URL, the app analyzes for authenticity
- Founder says the app is especially important during this election cycle
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(NewsNation) — A new app designed to fight what a computer scientist calls “disinformation terrorism” is now available to whoever wants it.
TrueMedia, a nonpartisan nonprofit in Seattle, has released its AI-powered deepfake detection as it aims to combat the spread of disinformation ahead of the upcoming elections.
“We combine the power of multiple deepfake detectors from industry and academia to ensure more accurate results,” says the TrueMedia website. “Our in-house data scientists continuously improve our baseline of approximately 90% accuracy,” it claims.
On the TrueMedia website, you paste in the URL of a suspect image, and the collection of several deepfake detectors inspect it and decides.
Oren Etzioni, a longtime computer scientist and AI specialist who founded TrueMedia, said that everyone must have the means to verify the authenticity of what they encounter online.
Among the recent deepfakes detected by TrueMedia:
- An image of smiling Secret Service agents during an assassination attempt on former President Donald Trump
- A false Bollywood party endorsement during the 2024 Indian general elections
- A fabricated audio clip broadcast by Russian state media, falsely attributed a Ukrainian Defense Minister with taking credit for a bombing incident
TrueMedia also said it identified 41 AI content farm accounts responsible for publishing 9,784 videos from March 2023 to June 2024. The videos attracted more than 380 million views.
