McAfee launches deepfake detector to flag AI-generated content
- Deepfake detector can help prevent spread of misinformation
- Deepfakes are a growing concern as they become harder to detect
- McAfee Deepfake Detector alerts of AI-generated content within seconds
Experts, officials and observers alike are sounding alarms about the dangers deepfakes pose for 2024 as it gets easier to use artificial intelligence (AI) and spread synthetic content that could stoke disinformation and confuse voters in a critical election year.
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(NewsNation) — McAfee, an American computer security company, has launched the world’s first AI-powered deepfake detector in an effort to fight the blurring of lines between reality and digital fabrication.
The McAfee Deepfake Detector is now available for English language detection in select new Lenovo AI PCs. At this time, the tech is only available in the U.S., U.K. and Australia.
What are deepfakes?
Deepfakes, which are AI-generated images or videos meant to deceive viewers, have become a growing concern as they have become harder to detect. Tech regulators and lawmakers are particularly concerned about the role deepfakes and other AI-produced misinformation could play in politics and elections.
According to 2024 research from McAfee and MSI-ACI, 64% of people are more concerned about deepfakes now than they were a year ago.
Plus, deepfakes have played a major role in scams and similar cybercriminal activities, with victim impacts ranging from $250 to over half a million dollars in losses, according to a report by the New York Times.
It only takes three seconds of sound for a scammer to create a deepfake, according to 2023 research from McAfee Threat Labs.
How does it work?
The McAfee Deepfake Detector alerts consumers within seconds if “AI-altered audio is detected in videos, without relying on laborious manual video uploads.”
The alerts are meant to help consumers understand whether what they are viewing is real or fake in real time.
