BELOW SUPERNAV drop zone ⇩

Apple unveils headphones that cost twice as much as AirPods

MAIN AREA TOP drop zone ⇩

MAIN AREA TOP drop zone ⇩

maylen

https://digital-stage.newsnationnow.com/

AUTO TEST CUSTOM HTML 20241114185800

AUTO TEST CUSTOM HTML 20241115200405

AUTO TEST CUSTOM HTML 20241118165728

AUTO TEST CUSTOM HTML 20241118184948

SAN RAMON, Calif. (AP) — Apple has one more thing for the holiday shopping season: over-the-ear, wireless headphones that will test how much people are willing to splurge on for high-quality sound.

The headphones, called AirPods Max, will cost $549 — far more than similar products from Bose and Sony that offer many of the same features, such as noise cancellation. The lofty price is more double what it costs to buy Apple’s in-ear wireless headphones.

Apple began accepting orders for the AirPods Max on Tuesday, but they won’t be in stores until Dec. 15.

The announcement of the long-rumored headphones caps one of Apple’s busiest autumns in years, despite a pandemic that has kept most of its engineers at home to help fight the spread of the novel coronavirus. Since September, Apple has rolled out its next generation of smartwatches, four new iPhones and Mac computers that will run on its own internally designed processors instead of chips made by Intel.

Some of the new products have included lower-priced options likely to appeal to consumers struggling to make ends meet during a pandemic-driven recession that many experts may worsen in the U.S. without more financial aid from Congress to hep support the economy until vaccines are widely distributed.

But the AirPods Max are clearly intended for Apple’s more affluent customers looking for the best in acoustics. The over-the-ear headphones are aiming to expand upon the popularity of the wireless ear buds that Apple first released four years ago after eliminating the headphone jack from its iPhones. The in-ear AirPods sell for $159 to $249.

Apple overestimated how much its loyal fans are willing to pay for high-quality sound when it released its internet-connected speaker, the HomePod, in 2018. The HomePod originally cost $349, far more than other internet-connected speakers from Amazon and Google. Apple eventually reduced the HomePod to $299 and last month released a smaller version of the speaker that sells for $99.

Tech

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed

Site Settings Survey

 

MAIN AREA MIDDLE drop zone ⇩

Trending on NewsNation

AUTO TEST CUSTOM HTML 20241119133138

MAIN AREA BOTTOM drop zone ⇩

tt

KC Chiefs parade shooting: 1 dead, 21 shot including 9 kids | Morning in America

Witness of Chiefs parade shooting describes suspect | Banfield

Kansas City Chiefs parade shooting: Mom of 2 dead, over 20 shot | Banfield

WWE star Ashley Massaro 'threatened' by board to keep quiet about alleged rape: Friend | Banfield

Friend of WWE star: Ashley Massaro 'spent hours' sobbing after alleged rape | Banfield

Sunny

la

70°F Sunny Feels like 70°
Wind
6 mph SW
Humidity
30%
Sunrise
Sunset

Tonight

A few passing clouds. Low 47F. Winds light and variable.
47°F A few passing clouds. Low 47F. Winds light and variable.
Wind
2 mph N
Precip
9%
Sunset
Moon Phase
Waning Gibbous