(NewsNation) — Actress Patricia Heaton and marketing executive Archie Gottesman are teaming up to urge Christians to support Jewish people and Israel one billboard at a time.

Their campaign works with the organization JewBelong to put up bright pink signs around America’s major cities.

“Most of the response has been really good. Of course, there are people who hate us. … This is not a walk in the park. Fighting against antisemitism is serious business. It’s the most important thing,” Gottesman said on “CUOMO” Wednesday.

Since the Oct. 7 attacks, Heaton has been one of the most outspoken supporters of Israel. A devout Catholic, Heaton formed “The October 7 Coalition” and has called for action from fellow Christians.

Heaton said her goal is to be “visibly and vocally supportive of the Jewish people,” a mission made easier by her partnership with Gottesman.