Dr. Dre, Snoop Dogg to release line of ready-to-drink gin and juice
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(KTLA) – Two music legends want to make it easier for you to lay back and keep your mind on your money and your money on your mind.
Dr. Dre and Snoop Dogg have partnered once again to launch a canned gin and juice cocktail that’s ready to drink.
Gin & Juice By Dre and Snoop is the first ready-to-drink beverage the duo has created through their joint spirits company.
The rappers-turned-entrepreneurs are launching the premade mixed drinks in celebration of 30 years of Snoop’s classic debut album “Doggystyle,” which was produced by Dr. Dre. The quintessential album was released in 1994 and features the Grammy-nominated hit “Gin & Juice.”
Dr. Dre said he and Snoop are always trying to find ways to have fun, be creative and “create magic.”
“This product is really us,” Dr. Dre, whose real name is Andre Romell Young, said in a news release. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
Snoop, born Calvin Cordozar Broadus Jr., says their newest entrepreneurial venture reflects the indelible friendship and partnership between the two entertainers and cultural icons.
“Look at our age and look at what we’ve done, and we still love each other, so why not do something together?” Snoop Dogg said. “A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
The duo will be releasing their premium canned cocktails in four flavors: citrus, melon, passionfruit and apricot.
The drinks are 5.9% alcohol by volume, and the cans feature a lowrider similar to those featured in many of the rappers’ famous music videos and a parental advisory sticker like the ones stamped on their albums.
The beverages will be rolling out domestically now through early spring through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the U.S., company officials said. The brand will also be announcing new offerings in the future.
