BELOW SUPERNAV drop zone ⇩

America is divided on frozen pizza: Analysis

MAIN AREA TOP drop zone ⇩

MAIN AREA TOP drop zone ⇩

maylen

https://digital-stage.newsnationnow.com/

AUTO TEST CUSTOM HTML 20241114185800

AUTO TEST CUSTOM HTML 20241115200405

AUTO TEST CUSTOM HTML 20241118165728

AUTO TEST CUSTOM HTML 20241118184948

(NEXSTAR) – When Americans give up on making dinner and settle for a frozen pizza, which types of frozen pizza do they most often settle for?

It might depend on where they’re located.

A new analysis from Instacart suggests that America is a nation divided by its favored frozen-pizza varieties. The findings, as determined by Instacart’s recent online-ordering data, appear to indicate that varieties like pepperoni, supreme and even veggie pizza have their own little strongholds over certain sections of the country.


Best Prime Day Deals for 2024:

Products still on sale after Prime Big Deal Days

Beats headphones and tablets remain marked down

Make sure you’re stocked with Apple products

BestReviews is reader-supported and may earn an affiliate commission.


It’s important to note, however, that Instacart’s analysis doesn’t indicate which pizza varieties are the top-selling in each state, but rather which varieties each state’s customers are ordering at the highest rate over the national average. (When considering sales volume alone, an Instacart analyst confirmed with NewsNation’s Nexstar that the actual top-selling pizza varieties, in each state, were either pepperoni or cheese across the board, with nearly 40% of Instacart’s frozen-pizza purchasers choosing the former and just over 24% choosing the latter.)

Still, the results offer a fun glimpse into the country’s regional frozen-pizza preferences. For instance, veggies appear to be more popular in the West, while customers in the Midwest aren’t likely to consider anything that isn’t covered in meat. Meanwhile, it’s anyone’s guess as to what Colorado is trying to prove.

Instacart frozen pizza map
(Instacart)

When it comes to sheer volume of sales, though, one state has all the others beat: Wisconsin is the nation’s leader in frozen-pizza purchases on Instacart, followed by North Dakota, Iowa, Missouri and Minnesota.

It’s also quite possible Wisconsin leads the country in per-capita consumption overall, according to executives within the industry. Chris Zelch, of Nestle’s frozen pizzas division, told the Appleton Post-Crescent in 2019 that Wisconsin was the largest consumer of its pizza offerings, which include DiGiorno, Tombstone, Stouffer’s and California Pizza Kitchen, among others. The same year, Nick Fallucca, an executive at Milwaukee-based Palermo’s Pizza, told Spectrum News that lots of the cheese and meat used for the pizzas comes directly from the state, too.

Fallucca also offered another explanation for Wisconsin’s frozen-pizza habit: He linked it to the state’s long, cold winters — which make settling for frozen pizza even more attractive.

“There’s a big portion of the year when you’re not going outside and you want something that’s convenient and tastes great and feeds the whole family,” Fallucca told the outlet.

Food

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed

Site Settings Survey

 

MAIN AREA MIDDLE drop zone ⇩

Trending on NewsNation

AUTO TEST CUSTOM HTML 20241119133138

MAIN AREA BOTTOM drop zone ⇩

tt

KC Chiefs parade shooting: 1 dead, 21 shot including 9 kids | Morning in America

Witness of Chiefs parade shooting describes suspect | Banfield

Kansas City Chiefs parade shooting: Mom of 2 dead, over 20 shot | Banfield

WWE star Ashley Massaro 'threatened' by board to keep quiet about alleged rape: Friend | Banfield

Friend of WWE star: Ashley Massaro 'spent hours' sobbing after alleged rape | Banfield

Fair

la

49°F Fair Feels like 48°
Wind
3 mph ENE
Humidity
53%
Sunrise
Sunset

Tonight

A few passing clouds. Low 46F. Winds light and variable.
46°F A few passing clouds. Low 46F. Winds light and variable.
Wind
2 mph N
Precip
8%
Sunset
Moon Phase
Waning Gibbous