BRENHAM, Texas — After teasing fans with a cinnamon roll-based social media post, Blue Bell Ice Cream unveiled its newest ice cream on Monday, putting a twist on the normal cinnamon flavor.
According to a news release from Blue Bell Ice Cream, the Cinnamon Twist ice cream arrives in area stores beginning on Monday. The ice cream will be available in half gallon and pint sizes for a limited time in Indiana and across the United States.
Officials said the ice cream contains hints of brown sugar and cinnamon, combined with cinnamon bun dough pieces and a cinnamon icing swirl.
“We have put a twist on a popular pastry by turning it into a great-tasting ice cream,” Joe Robertson, the executive director of advertising and marketing for Blue Bell, said in the release. “The perfect cinnamon twist has a soft, almost gooey texture. The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly. And the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy.”
Blue Bell also announced the return of two other ice cream flavors, according to the release, including:
- I ❤ Cereal – an ice cream only available in pint sizes with the flavor of fruity cereal, combined with confetti sprinkles and coated fruity cereal.
- Tin Roof – a Blue Bell staple available in the half gallon size, featuring vanilla-flavored ice cream, chocolate sundae sauce and roasted peanuts dipped in dark chocolate.
