CHICAGO (NewsNation Now) — Jay-Z’s new cannabis line released products this week.
The music mogul said his brand Monogram is “cannabis redefined.” The business grows cannabis in small batches, using a board of experts that grade and select each flower by hand, according to its website.
“Our grow-by-grow approach and unique potency designation allows us to highlight the nuances in between batches and tell you the story of every flower,” the website said.
The offerings include a $50 handroll described as one-of-a-kind and similar to a cigar.
Jay-Z developed Monogram for The Parent Co., where he holds a role as chief visionary officer. This is the rapper’s first product launch since taking the position.
Monogram products are only available in California at this time.
