BELOW SUPERNAV drop zone ⇩

Each state’s favorite hot sauce revealed in new study

Curious to learn which sauce outsells the rest in your neck of the woods? Have a look at the complete list of each state’s most popular brands below, according to Instacart. (Getty Images)

MAIN AREA TOP drop zone ⇩

MAIN AREA TOP drop zone ⇩

maylen

https://digital-stage.newsnationnow.com/

AUTO TEST CUSTOM HTML 20241114185800

AUTO TEST CUSTOM HTML 20241115200405

AUTO TEST CUSTOM HTML 20241118165728

AUTO TEST CUSTOM HTML 20241118184948

(NEXSTAR) – A new study of America’s most-purchased hot sauces seems to suggest that the U.S. is divided by its love for specific spicy brands.

The study, conducted by Instacart, looked at sales from every hot sauce offered on the platform over the last year to determine which brand was most popular in each state. The results quite clearly show broad preferences for Frank’s RedHot and Cholula across large swaths of the country, albeit with sprinklings of other well-known brands and regional favorites.

Tabasco, for instance, is the most popular purchase in Louisiana, where the McIlhenny Company is headquartered. And Texas Pete, which is ironically made in North Carolina, is naturally a favorite in the Tar Heel State and also its neighboring states on the Eastern Seaboard. (It is not, however, the favorite purchase among Instacart shoppers in Texas.)

There were, of course, a few interesting outliers. In California, Instacart shoppers purchased more Tapatio than any other hot sauce, thereby preventing Cholula from making a clean sweep of the West. A handful of states in the Midwest also appear to prefer Burman’s Hot Sauce, perhaps because Burman’s — which draws comparisons to Frank’s RedHot — is a more moderately priced brand sold at Aldi supermarkets.

To help illustrate the findings, Instacart provided a saucy map which “brings to life how divided we are when it comes to hot sauce,” according to the company.

The study, conducted by Instacart, looked at sales from every hot sauce offered on the platform between Oct. 2020 and Sept. 2021
The study, conducted by Instacart, looked at sales from every hot sauce brand offered on the platform between Oct. 2020 and Sept. 2021. (Instacart)

Curious to learn which sauce outsells the rest in your part of the country? Have a look at the complete list of each state’s most popular brands below, according to Instacart’s purchase data.

  • Alabama – Frank’s RedHot
  • Alaska – Tabasco
  • Arizona – Cholula
  • Arkansas – Louisiana
  • California – Tapatio
  • Colorado – Cholula
  • Connecticut – Frank’s RedHot
  • Delaware – Frank’s RedHot
  • Florida – Cholula
  • Georgia – Texas Pete
  • Hawaii – Tabasco
  • Idaho – Cholula
  • Illinois – Cholula
  • Indiana – Frank’s RedHot
  • Iowa – Burman’s
  • Kansas – Tabasco
  • Kentucky – Frank’s RedHot
  • Louisiana – Tabasco
  • Maine – Frank’s RedHot
  • Maryland – Frank’s RedHot
  • Massachusetts – Frank’s RedHot
  • Michigan – Frank’s RedHot
  • Minnesota – Frank’s RedHot
  • Mississippi – Louisiana
  • Missouri – Burman’s
  • Montana – Cholula
  • Nebraska – Cholula
  • Nevada – Cholula
  • New Hampshire – Frank’s RedHot
  • New Jersey – Frank’s RedHot
  • New Mexico – Cholula
  • New York – Frank’s RedHot
  • North Carolina – Texas Pete
  • North Dakota – Village Hot Sauce
  • Ohio – Frank’s RedHot
  • Oklahoma – Cholula
  • Oregon – Cholula
  • Pennsylvania – Burman’s
  • Rhode Island – Frank’s RedHot
  • South Carolina – Texas Pete
  • South Dakota – Burman’s
  • Tennessee – Frank’s RedHot
  • Texas – Cholula
  • Utah – Cholula
  • Vermont – Frank’s RedHot
  • Virginia – Texas Pete
  • Washington – Cholula
  • Washington, D.C. – Cholula
  • West Virginia – Frank’s RedHot
  • Wisconsin – Frank’s RedHot
  • Wyoming – Cholula

Instacart, an online-ordering platform, facilitates grocery shopping and delivery across the United States and Canada via a network of participating retailers and personal shoppers. The company operates in over 5,500 cities across North America, with availability for an estimated 85% of U.S. households, according to the company.

U.S.

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed

Site Settings Survey

 

MAIN AREA MIDDLE drop zone ⇩

Trending on NewsNation

AUTO TEST CUSTOM HTML 20241119133138

MAIN AREA BOTTOM drop zone ⇩

tt

KC Chiefs parade shooting: 1 dead, 21 shot including 9 kids | Morning in America

Witness of Chiefs parade shooting describes suspect | Banfield

Kansas City Chiefs parade shooting: Mom of 2 dead, over 20 shot | Banfield

WWE star Ashley Massaro 'threatened' by board to keep quiet about alleged rape: Friend | Banfield

Friend of WWE star: Ashley Massaro 'spent hours' sobbing after alleged rape | Banfield

Sunny

la

69°F Sunny Feels like 69°
Wind
6 mph SW
Humidity
27%
Sunrise
Sunset

Tonight

A few passing clouds. Low 47F. Winds light and variable.
47°F A few passing clouds. Low 47F. Winds light and variable.
Wind
2 mph NNE
Precip
10%
Sunset
Moon Phase
Waning Gibbous