Juarez giving $90,000 boost to BorderX tourism resources app
A view of the Big Red X from atop the Wheel of Fortune at the Juarez Fair, which is entering its final two weekends at it location close to the U.S. border.
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JUAREZ, Mexico (Border Report) – The City of Juarez is promoting a phone app to inform visitors of things to do during their stay here.
The BorderX digital tool went online late last year and on Tuesday, Mayor Cruz Perez Cuellar and various chambers of commerce signed a memorandum of understanding to promote its use. Business owners pledged to place the app’s QR code in hotels, restaurants and stores and the city committed a $90,000 (1.5 million pesos) sponsorship.
The app characterized by a red X – representative of the giant sculpture in North Juarez that can be seen from Interstate 10 in El Paso – has a daily calendar of events, news of upcoming concerts and games, and links to individual business websites.
“It is good that our residents and tourists can be informed about events taking place in our city and learn where restaurants, bars and entertainment centers are located,” the mayor said during the signing.
City officials said 25,000 people have downloaded the app so far. More information about the BorderX app can be found here.
