(NewsNation) — A London-based fashion brand has created a pair of jeans that features what can only be described as a pee stain in the crotch area, according to multiple outlets.

JordanLuca featured the garment during its Fall/Winter 2023 Collection catwalk show. The jeans were mocked by some fashion enthusiasts and social media users who noticed the rather telling placement of said stain.

But wait, there’s more.

Despite the criticism, the jeans have proven popular among consumers, selling out online for £500 (nearly $630) each.

On Instagram, some users expressed their amusement with “Billy Madison” references like, “You ain’t cool unless you pee your pants.”

Founded in 2018 by Jordan Bowen and Luca Marchetto, JordanLuca is known for its unconventional approach to menswear. The brand often incorporates unorthodox elements into its designs, such as jeans with horizontal zippers on the crotch and shirts designed with sleeve and head openings at either end.

Reuters contributed to this story.