What does Netflix’s new Double Thumbs Up do?
Berlin, Germany – March 19: In this photo illustration the app of streaming service netflix is displayed on a smartphone on March 19, 2018 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)
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(NEXSTAR) — Netflix unveiled its latest feature on Monday: the Double Thumbs Up, which the streaming giant says allows users tell its algorithm they love (not like) certain shows and movies.
But how does a Double Thumbs Up change your recommendations versus a Thumbs Up?
Netflix’s Director of Product Innovation Christine Doig-Cardet writes: “Consider Double Thumbs Up as a way to fine-tune your recommendations to see even more series or films influenced by what you love. A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations.”
Doig-Cardet explains Thumbs Up will push content that’s similar in genre or mood to the top of your recommendations, while Double Thumbs Up would prioritize content starring a show’s specific actors and creators.
Netflix’s top film last week was the Ryan Reynolds sci-fi action movie “The Adam Project.” With Netflix’s Double Thumbs Up, if you double-liked this movie you might see more Reynolds action movies (the 2019 Michael Bay thriller “6 Underground” and 2011’s critically panned “Green Lantern” adaptation) or more show episodes/movies involving “The Adam Project” director Shawn Levy (“Stranger Things” and “Shadow and Bone”).
